Hey there! Welcome to Curlico. We are a curl care brand based in the Philippines. 🇵🇭 


Curlico. was founded in October 2019 by Andrea, a then 21 year old university student and commercial photographer who always kept her hair in a bun. It all started with our satin headbands - when our founder started the Curly Girl Method, she found it hard to find products, accessories, and tools that were specifically designed for naturally textured hair. Sadly, she couldn't find high quality satin headbands online and in stores. Because of this, she started making her own satin accessories using her mother's sewing machine and scrap satin fabric. 

Curlico. officially launched on November 2019, with just 3 products - the Curlico. Satin Strip Headband, Satin Twist Headband, and Satin Night Cap. Fast forward to March 2021, and we now have a total of over 50 products, with more than 150 variants.

 

Our goal is to encourage Filipinos to embrace and love their natural texture - may it be wavy, curly, coily, kinky, or anything in between - by providing quality, affordable, and accessible hair care products as well as educational hair care content.

 

Now, we're working extra hard to bring all of your favourite curly hair brands together in one space, and of course, new and better curl care solutions made for Filipinos. ☀️🇵🇭

 

What does Curlico. mean?

Curlico. is a name that holds layers of meaning – much like our curls.

It’s a combination of the words Curl, which celebrates our natural hair texture; I, representing the founder’s personal journey of learning to love her own curls in a country where it was considered as a "curse"; and Co., which stands for a lot of things we believe in: community, collaboration, connections, conversations, and so much more.

Curlico. is about us – the Kulot Filipinos who’ve straightened our hair for years just to fit in, the ones who’ve only recently learned to embrace their curls, and the next generation we hope will never have to unlearn their beauty.

The name reflects our roots, our purpose, and our promise to always create with intention, inclusivity, and heart.

Curl + I + Community

Fostering a community that celebrates natural curls and supports individuals on their curl journey.

Curl + I + Collaboration

Believing in collaboration, involving our customers and manufacturers in our product development process.

Curl + I + Company

As a hair care company, we integrate quality, fairness, and sustainability into our products and practices wherever we can, striving to make a responsible impact.

We are committed to...

Community

We build our brand through active collaboration with customers, suppliers, employees, and partners. We value feedback, ensuring our products and services evolve with our community's needs.

Quality

Our goal is to provide high-quality, functional, and affordable curl care solutions to Filipinos around the world. We commit to reflecting quality in our products, branding, customer service, and content.

Fair Trade

At curlico., we believe in fair trade. All of our products are lovingly crafted by our founder and her trusted seamstress. We can assure you that your beauty does not come at the expense of others.

One of our goals is to help stay-at-home parents generate income without having to sacrifice quality time away from their families. Unlike sewing factories, we communicate directly with our sewers and set a fair price for the production of each curlico. piece. We always aim to provide fair, living wages and practices for our sewers.

Sustainability

We are committed to making responsible material and packaging choices. This includes reducing waste in production, maximizing resource use, and properly disposing of or donating all operational waste to relevant organizations like The Plastic Flamingo, which receives our cleaned and sorted plastic waste.

For our Silk and Satin Collection, we maximize fabric usage through pre-plotting. Any remaining fabric scraps are donated to sewers for reuse in products like pillow fillers or rugs.

We prioritize eco-friendly packaging, using corrugated carton boxes and minimizing unnecessary paper and plastics. While we strive to avoid bubble wrap, especially for fragile items, current cost constraints and e-commerce platform packaging rules make a full transition to alternatives like honeycomb paper challenging.

Sustainability is a journey, and we're all here for it 🌎 

We are always thinking of ways to make your hair care journey easier ♡

Please do not hesitate to share with us your struggles and / or thoughts about our products - our inbox is always open 🤗

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