Our Story

Hey there! Welcome to Curlico. 🤍 We're a homegrown Filipino hair care brand that was born from a love for kulot hair. 🇵🇭

Curlico. was founded by Andrea, a then 21-year-old university student and commercial photographer who almost always kept her curls in a bun.

It all started with our satin headbands! When our founder first started embracing her natural curls, she struggled to find good-quality products and accessories for kulot hair here in the Philippines. So, with her mother's sewing machine and some leftover satin fabric, she decided to make her own.

What started with a few handmade satin accessories has since grown into a range of hair care products and everyday essentials for different hair types and needs.

While our roots will always be in curl care, we're here to make quality hair care more affordable and accessible to Filipinos. We believe there's no one right way to wear your hair, and we want to help you find what works for you, whether it's straight, wavy, curly, coily, or anything in between.

And of course, we're always learning, growing, and working on something new with our CurliCommunity! ☀️🤍

What does Curlico. mean?

Curlico. is a name that holds layers of meaning – much like our curls.

It’s a combination of the words Curl, which celebrates our natural hair texture; I, representing the founder’s personal journey of learning to love her own curls in a country where it was considered as a "curse"; and Co., which stands for a lot of things we believe in: community, collaboration, connections, conversations, and so much more.

Curlico. is about us – the Kulot Filipinos who’ve straightened our hair for years just to fit in, the ones who’ve only recently learned to embrace their curls, and the next generation we hope will never have to unlearn their beauty.

The name reflects our roots, our purpose, and our promise to always create with intention, inclusivity, and heart.

Curl + I + Community

Fostering a community that celebrates natural curls and supports individuals on their curl journey.

Curl + I + Collaboration

Believing in collaboration, involving our customers and manufacturers in our product development process.

Curl + I + Company

As a hair care company, we integrate quality, fairness, and sustainability into our products and practices wherever we can, striving to make a responsible impact.

We are committed to...

Community

We build our brand through active collaboration with customers, suppliers, employees, and partners. We value feedback, ensuring our products and services evolve with our community's needs.

Quality

Our goal is to provide high-quality, functional, and affordable curl care solutions to Filipinos around the world. We commit to reflecting quality in our products, branding, customer service, and content.

Fair Trade

At curlico., we believe in fair trade. All of our products are lovingly crafted by our founder and her trusted seamstress. We can assure you that your beauty does not come at the expense of others.

One of our goals is to help stay-at-home parents generate income without having to sacrifice quality time away from their families. Unlike sewing factories, we communicate directly with our sewers and set a fair price for the production of each curlico. piece. We always aim to provide fair, living wages and practices for our sewers.

Sustainability

We are committed to making responsible material and packaging choices. This includes reducing waste in production, maximizing resource use, and properly disposing of or donating all operational waste to relevant organizations like The Plastic Flamingo, which receives our cleaned and sorted plastic waste.

For our Silk and Satin Collection, we maximize fabric usage through pre-plotting. Any remaining fabric scraps are donated to sewers for reuse in products like pillow fillers or rugs.

We prioritize eco-friendly packaging, using corrugated carton boxes and minimizing unnecessary paper and plastics. While we strive to avoid bubble wrap, especially for fragile items, current cost constraints and e-commerce platform packaging rules make a full transition to alternatives like honeycomb paper challenging.

Sustainability is a journey, and we're all here for it 🌎

We are always thinking of ways to make your hair care journey easier ♡

Please do not hesitate to share with us your struggles and / or thoughts about our products - our inbox is always open 🤗

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