Inspired by the natural beauty of Filipinos, and the soul of our islands.
For strands that shine under the sun, stand strong in the rain, and thrive through it all.
The Moisture Magic™ Wash Duo is now here 💫
NEW ARRIVALS
A little
Moisture Magic
for your wash days
Meet the new Moisture Magic™
Gentle Shampoo & Conditioner.
After one wash using only the Moisture Magic™ Wash Duo
No styling tools. No styling products. No hair or scalp retouching.
Just real routines, real results.
Straight, bleached & colored hair
Smoother and shinier after one wash.
Scalp
Visibly cleaner after one wash.
Wavy-curly, bleached & colored hair
Softer, refreshed, and naturally more defined after one wash.
Loved by the CurliCommunity.
Created by Curlico. for and with our Community.
Build your routine,
your way.
Mix and match your curlico. favorites depending on your hair's needs.
Shop Hair Care →
01
Cleanse
Gently removes excess oil, buildup, and impurities without leaving hair feeling stripped.
02
Condition
Softens, smooths, and detangles for more manageable hair.
03
Moisturize
Adds lightweight moisture and slip to soften and prep hair for styling.
04
Style & Define
Defines curls with touchable hold, bounce, and shine without the crunch.
Curlico. is a proudly Filipino indie brand, crafting products thoughtfully made with you in mind. From cruelty-free, vegan, and CGM-friendly hair care products to everyday hair care accessories and tools, we're here to make caring for your hair feel easy, empowering, and true to your unique texture, routine, and self.
IN THE PRESS
Slideshow
"If you’re a curly girl who suffers from frizz, the Curlico Curl Defining Creme Gel is a game-changer that you need in your haircare routine."
Preview Beauty Awards 2023
Bestsellers
Ready to start your own curly journey? 🤔
Watch our very own #KwentongKulot #MyCurlStory videos, and get inspired with how our Fellow Filipinos embraced their natural curls 👩🏽🦱👨🏻🦱👨🏽🦱👩🏻🦱
It's never too late to start your hair care journey
