Inspired by the natural beauty of Filipinos, and the soul of our islands.

For strands that shine under the sun, stand strong in the rain, and thrive through it all.
Inspired by the natural beauty of Filipinos, and the soul of our islands.
For strands that shine under the sun, stand strong in the rain, and thrive through it all.
Curlico. is a proudly Filipino indie brand, crafting products thoughtfully made with you in mind. From cruelty-free, vegan, and CGM-friendly hair care products to everyday hair care accessories and tools, we're here to make caring for your hair feel easy, empowering, and true to your unique texture, routine, and self.
Loved by the CurliCommunity.
Created by Curlico. for and with our Community.
The Style Starter Duo is now here 💫
NEW ARRIVALS
Moisture Magic 🪄
NEW ARRIVALS
The perfect partner to our Curl Defining Crème Gel
Introducing the Moisture Magic™ Leave-in Conditioner
Before the boldness, there’s softness 🤍
Before the definition, there’s hydration 💧
Say hello to our NEW Moisture Magic™ Leave-In Conditioner ✨
Think nourished strands, a smooth base for styling, and moisture that moves with you — even on the days you don’t feel like doing the whole routine.
Hydration + definition, made simple 🤍
The Style Starter Duo ✨
Soft moisture from our Moisture Magic™ Leave-In Conditioner, paired with lasting curl definition from our Dream Curl™ Curl Defining Crème Gel — bundled together for less.
Your hair.
Your routine.
Your CurliCombo.
The first of many to come.
Meet the Dream Curl™ Curl Defining Crème Gel
Our hybrid Crème Gel formula will give you the best of both worlds: a soft, lasting hold with a touch of moisture. No stiffness and no stickiness. Just defined, bouncy curls that feel as good as they look.
IN THE PRESS
Watch our very own #KwentongKulot #MyCurlStory videos, and get inspired with how our Fellow Filipinos embraced their natural curls 👩🏽🦱👨🏻🦱👨🏽🦱👩🏻🦱
It's never too late to start your hair care journey