Inspired by the natural beauty of Filipinos, and the soul of our islands.

Curlico.

For strands that shine under the sun, stand strong in the rain, and thrive through it all.

Curlico. is a proudly Filipino indie brand, crafting products thoughtfully made with you in mind. From cruelty-free, vegan, and CGM-friendly hair care products to everyday hair care accessories and tools, we're here to make caring for your hair feel easy, empowering, and true to your unique texture, routine, and self.

Our Story

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Loved by the CurliCommunity.
Created by Curlico. for and with our Community.

Discover our Hair Care Collection

Award-winning and best-selling 🏆

Meet the Dream Curl™ Curl Defining Crème Gel

Our hybrid Crème Gel formula will give you the best of both worlds: a soft, lasting hold with a touch of moisture. No stiffness and no stickiness. Just defined, bouncy curls that feel as good as they look.

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IN THE PRESS

"A local gem I highly recommend is Curlico Dream Defining Gel, a cost-effective gel and cream hybrid suitable for various curl patterns."

Samira Ibrahim, via Nylon Manila's "5 Content Creators Reveal Their Tips and Product Recos for Curly Hair" by Precy Tan

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Ready to start your own curly journey? 🤔

Watch our very own #KwentongKulot #MyCurlStory videos, and get inspired with how our Fellow Filipinos embraced their natural curls 👩🏽‍🦱👨🏻‍🦱👨🏽‍🦱👩🏻‍🦱

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It's never too late to start your hair care journey




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